,UK

A&W reaches deal to pilot Pret A Manger products in Canada

If the pilot is successful, A&W will be granted the exclusive rights to expand the Pret brand across the country.

Pret A Manger is set to be introduced in the Canadian market, following an initial agreement with the operator of A&W in the country.

The agreement sees A&W Food Services of Canada offering Pret’s food and coffee in its own restaurants in Canada during an initial two-year trial phase.

If the pilot is determined to be successful, A&W will be granted the exclusive rights to expand the Pret brand across Canada, depending on an “agreed development plan.”
 
A&W has over 1,000 restaurants across Canada, making it the second largest hamburger restaurant company in the country.
 
“We’re still at the early stages, but we’re really pleased to have agreed terms with A&W to bring our freshly made food and 100% organic coffee to Canada. Last month we said our aim was to expand into five new markets, and Canada is a fantastic country to start,” Pret A Manger chief executive officer Pano Christou said in a media release.
 
"A&W guests come to us for great tasting food, made by people they trust. I'm delighted to embark on this exciting pilot, to bring the best of Pret to Canada, offering our guests even more delicious choices to love,” added Susan Senecal, Chief Executive Officer of A&W Food Services of Canada.
 

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.