Triple Two Coffee expecting 40 UK sites by end-2021, exploring Ireland debut

The chain is currently opening a store almost every week, its managing director said.

Triple Two Coffee is on course to have around 50 sites in the UK by the end of year, as it currently executes a plan to open 20 franchise-operated stores — almost one a week.

Newport, Bournemouth, Cardiff, Bristol, Soho and Southend are just some of the locations the specialty coffee chain's entering into, managing director David Hodgetts told QSR Media. Outlets in Milton Keynes, Kingston opened its doors in past weeks.

"I'm 99.99999% sure that there won't be another food and drink business doing 20-odd shops in 20-24 weeks," he said.

Hodgetts cited lower cost acquisitions and residential developments as a major part of their location strategy, wanting to have 80% of their network within those categories. The other 20% will revolve around suitable locations in the high street. 

"It's going to cost the franchisees a lot less money to open and we can open them quicker so...they don't have to worry as much on their return on investment," he explained.

Hodgetts also envisions a third of their stores to sell alcohol, observing a higher spend in their Royal Wharf store that is already selling cocktails.

He also wants their menu innovation to be "site-dependent" and is considering a hot range for delivery to get a bite of off-premise transactions.

Hodgetts is also looking at international expansion by early next year, revealing that conversations had been made about a potential master franchise agreement for Ireland.

Ramping up on retail
The ongoing expansion coincides with the chain's planned rollout of their mobile coffee vans, which starts this June, and an ongoing subscription service. Hodgetts also said the chain is ramping up its retail strategy, planning to trial a vending machine model within the next three months in a bid to attract convenience stores and petrol stations.

"We can start with our pilot and, hopefully, we can slowly start to get [the machines] into different locations," he said.

Triple Two recently signed off on a new, compostable style of Nespresso capsules, arriving over the next months, with Hodgetts eyeing to compete with similar offerings in supermarkets before the end of the year as a means to reach the at home market and increase brand awareness. Bespoke coffee bags are also part of Hodgetts' goal for the chain.

"We just reviewed what we were doing and decided that we need to have more variety in flavour on offer for  the supermarket shelves" he explained. "More and more people want quality coffee...we are trying to bring speciality coffee on a commercial level."

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.