Nearly one in five Brits to eat veggie, vegan this Christmas: Deliveroo survey

The food delivery firm reported 105% growth in vegan orders year-on-year.

Since World Vegan Month last year, Deliveroo orders of completely plant-based dishes on the platform have risen by 105%, the company revealed.

The food delivery company, which boasts over 14,000 vegan and vegan-friendly restaurant-partners, listed Brighton, Bristol, Leeds, York and Manchester as the top five cities that ordered vegan items, followed by Liverpool, Norwich, Glasgow, Edinburgh, Sheffield and London. 

Survey data commissioned by Deliveroo also discovered that 19.6% out of 2,000 respondents said they will be “breaking with tradition” and eat a vegan or veggie dinner this Christmas. Out of those respondents, 58% stated that they began eating plant-based at Christmas in the past four years or less - and 46% in the last two. 

Slightly more females eat vegan/vegetarian food at Christmas (21%) compared to males (17.8%), whilst male respondents are far more likely to have adopted veganism/vegetarian eating in the past year at 47% than females’ 23%.. 

Main reasons Brits gave for opting for plant-based food this festive season were anticipating catering for vegetarians and vegans at the table, health benefits, variety, and animal welfare.

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Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.